1. To be the fastest growing company in Kuwait and to expand geographically
2. To be the company of choice with our Takaful insurance products and services for individuals and corporates
3. To be the most efficient and streamlined in delivering services
4. To use advanced cutting-edge technology
5. To be the company of choice for employment

1. To provide our clients with the most competitive products in terms of benefits, value and services
2. To provide our distribution channels with state-of-the-art services
3. To invest in our staff and to provide training in Takaful insurance and management

Achievements:

We believe in being sales-driven and in surpassing:

• Our sales target
• Expectations of our clients and shareholder

Innovation:

We believe in differentiating ourselves with innovative:

• Sales target
• Values for our clients and shareholders
• Technology

People Development:

We strive for our team to exhibit:

• Superior knowledge
• Exceptional leadership
• Professional communication & interpersonal skills